Ihifix Digital Academy

Content Marketing

Learn a content creation framework for producing effective content on a consistent basis.

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Classes start: 11th April 2022

Course fee: #30,000

TOTAL CONTACT HOURS:   10 hours

DURATION:  2 weeks

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.

Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.

You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Key Concepts Covered Include

  • Introduction to Content Marketing (keyword definition, Importance, types of content and content media)
  • Understanding brand storytelling and how to leverage it for effective marketing
  • Competitors/Audience/Hashtag/Keyword research
  • Building a Lasting content creation framework
  • Creating an effective content strategy
  • Extending the value of your content through content repurposing

Total Contact Hours: 12 hours

Duration: 2 weeks

Course Fee: N30,000

Choose your best learning schedule (day/time)

Mondays, Wednesdays & Thursdays (10:00AM  to 12:00 PM)

Fridays (4:00PM – 6:00PM) & Saturdays (10:00AM – 2:00PM) 

Thursday, Fridays & Saturdays (8:00PM – 10:00PM)

Start Your Application

Tell us a bit about yourself, Continue to the next page to complete your application