Digital Marketing Strategy & Intelligent Automation

Learn how to plan, execute, and optimize digital marketing using intelligent tools that automate content creation, research, ads, analytics, and customer engagement. This course equips learners to run modern, efficient, AI-powered marketing systems from strategy to execution.

Course Overview

What You'll Learn

Marketing Strategy & Planning

Build comprehensive digital marketing strategies from the ground up.

Content Creation & Automation

Automate content creation, scheduling, and distribution.

Paid Advertising & Optimization

Create and optimize paid ad campaigns with intelligent tools.

Email & Customer Journey Automation

Build automated email sequences and customer journeys.

Marketing Analytics & Dashboards

Analyze performance with smart dashboards and reporting.

Course Duration

12 weeks

Laptop, basic digital skills, and internet access required • Limited cohort size

Course Investment

A practical program for marketers, business owners, freelancers, content creators, and anyone building a digital marketing career.

Individual Learner

₦160,000

Best if you're a marketer, business owner, freelancer, or content creator building your marketing skills.

Lifetime access to course materials
Practical assignments & capstone project
Certificate of completion

Pay once • No hidden fees

Corporate / Teams

Ideal for marketing teams, agencies, and businesses looking to upskill their marketing department.

Team onboarding & shared standards
Invoicing & receipts supported
Optional private sessions

Key Learning Outcomes

Build a complete digital marketing strategy

Automate content creation & scheduling

Use intelligent tools for research & insights

Create and optimize paid ads

Build automated email & customer journeys

Analyze performance with smart dashboards

Manage end-to-end marketing systems efficiently

Course Modules

Module 1: Modern Marketing & Intelligent Systems

Module 2: Smart Market Research & Audience Insights

Module 3: Intelligent Content Creation & Planning

Module 4: Social Media Strategy & Smart Scheduling

Module 5: Smart SEO & Website Optimization

Module 6: Paid Ads Strategy & Performance Automation

Module 7: Email Marketing & Journey Automation

Module 8: Funnels & Conversion Optimization

Module 9: Marketing Analytics & Intelligent Dashboards

10.

Module 10: Capstone — Build a Complete Automated Marketing System

Hands-On Activities

Create automated content calendars

Do AI-powered market research

Build a paid ads plan

Build an automated email journey

Generate SEO audits

Build a marketing dashboard

Deliver a final marketing strategy project

Tools You’ll Use

ChatGPT / Claude / Gemini

Google Ads & Meta Ads Manager

Mailchimp / ConvertKit / HubSpot

Google Analytics & Data Studio

Canva / Figma

Buffer / Hootsuite

SEMrush / Ahrefs

Notion / Trello

“This course transformed how I approach marketing. The automation tools have saved me hours every week.”

— Sarah M.

“Finally, a marketing course that focuses on real-world automation. Highly recommend!”

— James K.