Email Marketing & Intelligent Customer Journey Systems
Learn how to design and automate email campaigns that convert. This course teaches learners how to create engaging emails, build automated workflows, segment audiences, and track performance using intelligent tools. Students will gain the skills to build complete AI-driven customer journeys that nurture leads and drive sales.
Course Overview
Learn how to design and automate email campaigns that convert. This course teaches learners how to create engaging emails, build automated workflows, segment audiences, and track performance using intelligent tools. Students will gain the skills to build complete AI-driven customer journeys that nurture leads and drive sales.
What You'll Learn
Email Copywriting & Design
Create high-converting emails using intelligent writing tools and design.
Automated Sequences & Workflows
Build automated email sequences for welcome, nurture, sales, and retention.
Smart Audience Segmentation
Segment audiences using behavioral and predictive models.
Customer Journey Design
Set up complete customer journeys using smart tools.
Deliverability & Optimization
Improve email deliverability and engagement rates.
Email Analytics & Reporting
Measure campaign performance using intelligent dashboards.
Course Duration
12 weeks
Laptop, basic digital skills, and internet access required • Limited cohort size
Course Investment
A practical program for marketers, growth teams, small business owners, sales teams, freelancers, and anyone responsible for customer communication.
Individual Learner
₦160,000
Best if you're a marketer, growth professional, small business owner, sales professional, or freelancer building your email marketing skills.
- Lifetime access to course materials
- Practical assignments & capstone project
- Certificate of completion
Pay once • No hidden fees
Corporate / Teams
Ideal for marketing teams, sales teams, agencies, and businesses looking to upskill their email marketing department.
- Team onboarding & shared standards
- Invoicing & receipts supported
- Optional private sessions
Course Modules
Module 1: Foundations of Email Marketing & Intelligent Systems - Understanding email marketing, automation and AI-assisted email workflows.
Module 2: Smart Audience Segmentation & Behavioral Targeting - Using intelligent tools to categorize and personalize communication.
Module 3: Intelligent Email Copywriting & Design - Creating compelling subject lines, body content, and calls to action with AI.
Module 4: Automated Sequences & Lifecycle Journeys - Designing workflows: welcome, nurture, retention, upsell, win-back.
Module 5: Smart Lead Generation & Contact Growth - Using forms, landing pages, and conversion optimization tools.
Module 6: Deliverability Optimization & Smart Sending Rules - Improving open rates, timing, and email health.
Module 7: Intelligent Reporting & Campaign Insights - Using smart dashboards to measure success.
Module 8: Integrating Email with Other Digital Channels - Connecting email with ads, social media, and CRM systems.
Module 9: Designing End-to-End Customer Journey Systems - Mapping customer flow from awareness to retention.
Module 10: Capstone — Build a Smart Automated Email Journey - A complete email sequence for a real or simulated business.
Hands-On Activities
Tools You’ll Use
“This course completely changed how I approach email marketing. The automation tools have increased my conversion rates significantly!”
— Patricia N.
“Finally, a course that teaches real email automation. My customer journeys are now fully automated and performing better than ever.”
— Kevin L.