Search & Visibility Optimization for Modern Businesses
Learn how to help businesses improve their online visibility using intelligent search optimization systems. This course teaches learners how to perform smart SEO audits, identify visibility gaps, generate keyword intelligence, and optimize websites and content using AI-driven tools. Graduates will be able to boost brand discoverability across search engines and digital platforms.
Course Overview
Learn how to help businesses improve their online visibility using intelligent search optimization systems. This course teaches learners how to perform smart SEO audits, identify visibility gaps, generate keyword intelligence, and optimize websites and content using AI-driven tools. Graduates will be able to boost brand discoverability across search engines and digital platforms.
What You'll Learn
SEO Audits & Diagnostics
Perform intelligent SEO audits using smart tools to find technical and on-page issues.
Keyword Intelligence & Research
Discover high-value keywords and analyze search trends using AI-powered tools.
On-Page Optimization
Optimize website pages with AI-generated recommendations for titles, metadata, and content.
Local Search Optimization
Improve local search visibility for SMEs and service providers.
AI-Enhanced Content Optimization
Use AI tools to rewrite, enhance, and expand content for better search visibility.
Performance Tracking & Dashboards
Monitor rankings, traffic, and performance insights using smart dashboards.
Course Duration
12 weeks
Laptop, stable internet, and basic knowledge of websites or digital marketing required • Limited cohort size
Course Investment
A practical program for digital marketers, business owners, freelancers, content creators, SEO beginners, and anyone seeking to increase online brand visibility.
Individual Learner
₦160,000
Best if you're a digital marketer, business owner, freelancer, content creator, or SEO beginner building your visibility skills.
- Lifetime access to course materials
- Practical assignments & capstone project
- Certificate of completion
Pay once • No hidden fees
Corporate / Teams
Ideal for marketing teams, agencies, and businesses looking to upskill their SEO and visibility department.
- Team onboarding & shared standards
- Invoicing & receipts supported
- Optional private sessions
Course Modules
Module 1: Understanding Search Ecosystems & Modern Visibility - How search engines work and why intelligent visibility is critical.
Module 2: Smart SEO Audits & Performance Diagnostics - Using intelligent audit tools to find technical and on-page issues.
Module 3: Keyword Intelligence & Trend Analysis - AI-powered keyword discovery, clustering, and ranking strategies.
Module 4: Intelligent On-Page Optimization - Improving titles, metadata, content, and structure using smart suggestions.
Module 5: Smart Off-Page Optimization & Authority Building - Backlink profiles, brand mentions, and online authority signals.
Module 6: Local Search Optimization & Business Listings - Improving local visibility for SMEs and service providers.
Module 7: AI-Enhanced Content Optimization Workflows - Using AI tools to rewrite, enhance, and expand content.
Module 8: Search Performance Tracking & Smart Dashboards - Monitoring rankings, traffic, performance insights, and reports.
Module 9: Search Strategy Design for Modern Businesses - Mapping a visibility plan for real businesses.
Module 10: Capstone — Build an Intelligent Visibility Optimization Strategy - A complete SEO and visibility report for a real brand.
Hands-On Activities
Tools You’ll Use
“This course gave me the skills to actually improve website visibility. The AI tools make SEO so much easier!”
— Alexandra K.
“Finally, a practical SEO course that focuses on real results. Highly recommend for anyone in digital marketing.”
— Robert M.