Smart Advertising Strategy & Performance Optimization
Learn how to plan, launch, and scale high-performing digital ads using intelligent tools that automate targeting, bidding, creative generation, and campaign optimization. This course prepares learners to build cost-effective Meta, Google, TikTok, and multi-platform ad campaigns powered by AI-driven insights and performance systems.
Course Overview
Learn how to plan, launch, and scale high-performing digital ads using intelligent tools that automate targeting, bidding, creative generation, and campaign optimization. This course prepares learners to build cost-effective Meta, Google, TikTok, and multi-platform ad campaigns powered by AI-driven insights and performance systems.
What You'll Learn
Advertising Strategy & Planning
Design complete advertising strategies for brands across multiple platforms.
Ad Copy & Creative Generation
Create high-converting ad copy and creatives using intelligent tools.
Multi-Platform Campaign Structure
Build structured ad campaigns across Meta, Google, TikTok, and YouTube.
Smart Audience Targeting & Bidding
Automate audience targeting and smart bidding strategies.
Performance Monitoring & Optimization
Analyze campaign performance and optimize using intelligent dashboards.
Ad Automation & Scaling
Build end-to-end performance-driven ad systems with automation.
Course Duration
12 weeks
Laptop, internet access, and basic digital literacy required • Limited cohort size
Course Investment
A practical program for digital marketers, business owners, growth teams, social media managers, freelancers, and individuals pursuing performance marketing careers.
Individual Learner
₦160,000
Best if you're a digital marketer, business owner, growth professional, social media manager, or freelancer building your advertising skills.
- Lifetime access to course materials
- Practical assignments & capstone project
- Certificate of completion
Pay once • No hidden fees
Corporate / Teams
Ideal for marketing teams, agencies, and businesses looking to upskill their advertising department.
- Team onboarding & shared standards
- Invoicing & receipts supported
- Optional private sessions
Course Modules
Module 1: Advertising Foundations & Intelligent Ad Systems - Understanding digital ads and AI-powered advertising workflows.
Module 2: Smart Audience Targeting & Predictive Segmentation - Using intelligent tools to identify ideal audiences and behavior patterns.
Module 3: Intelligent Ad Copywriting & Creative Generation - Producing headlines, captions, videos, and images with AI tools.
Module 4: Campaign Structure Design Across Platforms - Build Meta, Google, TikTok, and YouTube campaign frameworks.
Module 5: Smart Bidding Strategies & Budget Automation - How automated bidding optimizes cost and increases performance.
Module 6: Multi-Channel Ad Automation Workflows - Setting automated rules, triggers, and platform integrations.
Module 7: Performance Monitoring & Smart Optimization - Using dashboards to evaluate results and optimize campaigns.
Module 8: Remarketing Strategies & Customer Journey Integration - Automated follow-ups and re-engagement flows.
Module 9: Scaling Ad Campaigns Using Intelligent Insights - Using predictive analytics to scale winners and cut losses.
Module 10: Capstone — Build a Complete Smart Ad Campaign System - A full advertising strategy for a real or simulated brand.
Hands-On Activities
Tools You’ll Use
“This course transformed my approach to advertising. The AI tools have made my campaigns so much more effective!”
— Jennifer W.
“Finally, a course that teaches real-world ad automation. My ROI has improved significantly.”
— Thomas H.