Ihifix Digital Academy

Digital Marketing

Gain competitive digital marketing skills, personalized career coaching, and access to resources and digital marketing tools.

Today’s digital marketers work at the intersection of creativity and strategic thinking. To succeed in the field, you need creative skills to effectively draw prospects into your brand’s story and analytical skills to determine the right channels, messages, and campaigns. Master building customer-led marketing strategies that deliver business results — regardless of industry or company size — in this hands-on, course.

Classes start: 11th April 2022

Course fee: #50,000

TOTAL CONTACT HOURS:   24 hours

DURATION:  4 weeks

About the Course

Gain competitive digital marketing skills, personalized career coaching, and access to resources and digital marketing tools.

Today’s digital marketers work at the intersection of creativity and strategic thinking. To succeed in the field, you need creative skills to effectively draw prospects into your brand’s story and analytical skills to determine the right channels, messages, and campaigns. Master building customer-led marketing strategies that deliver business results — regardless of industry or company size — in this hands-on, course.

Key concepts covered include:

  • Consumer Insights and Storytelling

 People everywhere are being inundated with marketing messages, content, and other comms at an unprecedented pace. Find out what matters most to your target customers, then craft brand messages that break through the noise and provide them with the value they’re looking for.

  • Measurement and Optimization

Set SMART marketing objectives that are specific, measurable, actionable, realistic, and time-bound. Analyze, test, and optimize the performance of websites and campaigns. Practice calculating return on investment and attribution to pinpoint opportunities for improvement.

  • Acquisition, Engagement, and Retention

Get hands-on practice with core digital channels including search marketing, SEO and content, email and one-to-one marketing, social media, video marketing, and more to deliver on strategic goals.

  • Marketing Technology

Navigate the essential platforms that professional digital marketers use to facilitate campaign measurement, optimization, and automation. Get hands-on practice with Google Analytics, Google AdWords, HubSpot, and more.

  • Working With Teams and Clients

Collaborate with fellow marketers, stakeholders, clients, and real-world customers to solve marketing problems and create campaign strategies. Practice client management, teamwork, and presentation skills.

Total Contact Hours: 24 hours

Duration: 4 weeks

Course Fee: N50,000

Choose your best learning schedule (day/time)

Mondays, Wednesdays & Thursdays (10:00AM  to 12:00 PM)

Fridays (4:00PM – 6:00PM) & Saturdays (10:00AM – 2:00PM) 

Thursday, Fridays & Saturdays (8:00PM – 10:00PM)

Start Your Application

Tell us a bit about yourself, Continue to the next page to complete your application